The goal of the forum is to facilitate self-improvement. In the forum we focus on movement as a mastery practice and highlight the processes of discovery and reflection. The forum provides the opportunity to interact with and learn from podcast guests, athletes, experts, and like-minded others.
We used to call it “the Movers Mindset community” site. There are some key reasons why we feel “forum” is a better word choice:
It removes confusion…
While it’s not confusing to us on the team, there was a lot of confusion from everyone else who encountered Movers Mindset. I had to really pay attention before I realized this. People heard us say, “the movers mindset community,” and they were thinking, “the collection of people who are interested in Movers Mindset.” They were thinking community as in: The skate-boarding community. The parkour community.
When we said, “join the Movers Mindset community,” people’s first instinct was that we meant for them to become interested in Movers Mindset, follow us on Instagram, or start listening to the podcast. None of that entices people to join a for-pay, members-only thing. Oops.
The word “forum” does not carry the same context as “community”; when people hear, “the Movers Mindset Forum,” or, “join the Movers Mindset Forum,” it stands out. Even if it stands out only because they don’t know what it is, that’s better than them thinking they know what it is, and having the wrong idea.
Forums are old-school…
If by “old-school” you mean more considered, slower paced, and higher information density, then we’ll take that baggage because that’s exactly what the Movers Mindset Forum is meant to be. The work before us now is marketing the forum as interesting and useful, rather than a dusty old forum not worthy of attention. We think by stating a clear goal for the Forum and by stating what the Forum provides people, that it creates a meaningful opportunity that people will consider.
It’s simply shorter…
I know this seems trivial, but it adds up over time. “Forum” is just that much shorter to have to include in URLs, and it’s two syllables shorter to say.